Description of Transaction
Sequeira Partners was engaged by Redhead to assist with the acquisition of Norsask. The Sequeira team advised Redhead on the acquisition process including strategy, initial valuation and development of transaction terms.
The acquisition significantly expands Redhead’s reach in the Battlefords area allowing the Company to better serve its customers. In addition, the Norsask team’s expertise and reputation in the community will be a valuable asset to Redhead.
Norsask is an agricultural equipment and powersports dealer located near North Battleford, Saskatchewan. The Company carries Case IH, Bourgault, Versatile, Seed Hawk/Vaderstad, Degelman, Kioti, Can-Am, Ski-Doo, Sea-Doo and many other agricultural and powersport lines. Norsask services the Battlefords area and is considered a pillar of the community having been established over 30 years ago.
Founded in 1948, Redhead Equipment is one of the largest and most comprehensive multi-line heavy equipment dealers in Western Canada. With 8 strategic locations in Saskatchewan, the company sells market-leading brands such as Case IH, Case Construction, Volvo and Mack to a diverse range of end markets including agriculture, construction and trucking.