Aquiform Distributors Ltd. - Sequeira Partners

Description of Transaction

Sequeira Partners was engaged by the shareholders of Aquiform to assist them in identifying and pursuing a transaction with a best-fit partner to support future growth. The sale to VODA will allow Aquiform to continue its growth by leveraging VODA’s position in the pool industry while maintaining its high-touch client service model that has driven Aquiform’s success to date. The transaction will also enable Aquiform to tap additional resources to keep up with the demands of the market, expand its current offerings, and continue to provide an exceptional customer experience.

The Sequeira team provided advisory assistance throughout the transaction including marketing the business, negotiating preliminary and final deal terms, advising on transaction structure and consideration, as well as assisting with due-diligence and other pre-closing matters.

Aquiform Distributors Ltd.

Established in 1973, Aquiform Distributors Ltd. has become Western Canada’s leading wholesale distributor to the pool and spa industry, providing products from major manufacturers to a network of retailers, contractors and service companies. Aquiform takes pride in its abilities in promoting and growing new and exciting products to its marketplace. Aquiform will retain its name post-transaction and continue growing the company’s legacy.


The VODA Backyard Leisure Group is comprised of three Canadian businesses with an unmatched national footprint. Together we provide Canada-wide wholesale distribution, retail expertise and the largest online retail platform for pool and spa supplies.

Fulcrum is a private equity firm focused on uncovering control investment opportunities, providing first institutional capital and adding strategic value to portfolio companies in the attractive Canadian lower middle market. From its offices in Toronto, ON and Vancouver, BC, Fulcrum’s team of 12 investment professionals has raised more than C$900 million over its 20+ year legacy, invested in 53 platform investments and realized 39 exits . Visit the Fulcrum website to learn more.

The Team

Ken Tarry


Tannie Lam

Senior Associate