V.I.P. Soap Products Ltd. - Sequeira Partners

Description of Transaction

Sequeira Partners was engaged by V.I.P. to assist with finding a partner for the company’s next phase of growth. The Sequeira team advised V.I.P. through a transaction process including strategy, valuation, approaching a targeted list of qualified partners, preliminary negotiations, due diligence, and negotiation of final transaction terms.

The investment by Headwater provides V.I.P. with a partner to support the Company’s ongoing growth and expansion plans. The partnership will help to accelerate V.I.P’s production capacity increases and investment in market-leading product development.


Since 1951, V.I.P. has been manufacturing premium plant-based, biodegradable, and environmentally friendly laundry, cleaning, and personal products. The Company produces both private label and branded items, servicing domestic and export markets from Canada’s West Coast. As Private Label specialists, V.I.P. manufacturers many of North America’s most recognized private labels. With its commitment to ongoing R&D, industry-leading chemists, state-of-the-art facility, and stringent quality control program, V.I.P. is a market leader  in North America.

Headwater Equity Partners

Headwater Equity Partners is a private equity fund focused on private investments in Western Canadian companies. The Fund was established to address the succession challenges faced by many companies in the lower mid-market. Headwater specializes in assisting companies with ownership change and succession through well-aligned management buyouts or acquisitions. Headwater also provides growth capital to businesses that have the opportunity to grow organically or through acquisition.

The Team

Ken Tarry